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Why Link? For Higher Rankings on Search Engines

Internal Linking Foundation includes Best Website Design and SEO

With changing technology it is essential to be aware of your visitor. Correct linking of your website is a big key to marketing and SEO Search Engine Optimization (top placement of keywords). Does your site communicate important information to the Search Engines and your Visitor? Each page should be obvious to the visitor with content, keywords and how to contact you. With the correct web site design commercial, web site designer industrial, and graphic design layout you help improve the user experience. Excellent navigation, for your visitor and the search engines is just as important as the look and feel of your web site.

SEO and Linking

SEO and Linking, important incoming links add value to your web site in the eyes of search engines. The added web site linking to yours, the higher your site will appear on the page rankings. Creating positive relationships with other web sites working in your industry can also help your linking efforts.  There are many free or inexpensive linking possibilities.

WHAT LINKS COUNT for SEARCH ENGINES & YOUR VISITORS?

  • Internal Links>>SEO Page Focus of Products or Services
  • Backwards Links>>Link Popularity, inbound links to web site
  • Forward Links>>Link going out of site
  • Anchor Text Links>>web copy that supports link to page
  • Site Map>>One page where search engines see all links

Consider the Quality of your links, age of links and site content of the linking web site. Reciprocal not necessarily good. Implement analyze and then reanalyze.

Link Popularity is different Than Link Architecture

Links give clear directions for the search engines to follow. They act as a road map of your web site for search engine crawlers /spiders. Site Map pages are also valuable resources for search engines, providing one central area the engine can see links to your entire site. The more of your web site the search engine sees, the more times you will appear in a search result for a certain keyword phrase.

It's very important that you have anchor text links in your web site design that contain keywords of where visitor is going once they click on the link. Search engines not only follow links, they also analyze the text within them to help determine a sites relevancy.

For search engine marketing to succeed, good link architecture is essential. Not only does it create a consistent user experience that will make your end users happy, it ensures you are taking the right steps to be seen by search engines. Being seen is the best way to grow your online business. If people can't find you, no matter how compelling your message, offer or service, your online business won't find the audience that's already looking for you.

Ask yourself is it RELATIVE: Is the web site related to your site? Would it make sense for web surfers if they linked to you and you linked to them?

Just use common sense. Search engines try to put human common sense into mathematical formulas with their search engine algorithms. If you have good link partners, you'll get targeted visitors from your link partners as well as higher search engine rankings because of high link popularity and high quality links.

Guidelines for Linking-Relevance and Quality

The more Relevant the link the more importance Search Engines considers your site as having value. Relevant quality links are the most important.

-Content of the page in related to the user’s query
-Keywords that an advertiser selects in relative to page content
-Substantive content on the page to fulfill the user’s request
-Avoiding content that is duplicated that will lessen users experience

  • Contact vendors-suppliers-resellers, ask them to link to you.
  • Contact your Industrial Associations, ask them to link to you.
  • Contact Organizations that you are a member to link to you.
  • Be sure your link works in Publications you advertise in
  • Contact businesses you are not in competition with and link to one another.
  • Contact Chamber of Commerce and City Sites to get links.
  • Submit your site to Search Engine Directories.

SEO-Web site Navigation and Linking

Navigation must be consistent through-out and the categorical structure simple no more than 3 clicks from source. Place in Tiers of hierarchy. Do not overwhelm visitors with too many complicated options get to the point of your site on the first page.

Ideally, a search engine should start at your home page and crawl through your entire web site looking for information to index your web site.

AVOID LINKING your Web site LIKE THIS

  • Link farms
  • Non-quality linking-links unrelated to your business model

Call today and let Web Source Options be your Marketing Partner solution provider located in Orange County, CA, California.

 

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